Website maintenance is the process of keeping a website up-to-date and running smoothly as well as performing optimally. Website maintenance includes tasks like ensuring all the links on your site are working, regularly updating content, and fixing any broken links. It also involves more general housekeeping tasks like backing up your site regularly and monitoring your site's performance.
The point of having an ecommerce website is to make sales. So, naturally, failing to keep your website properly maintained can lead to loss of sales. There are several ways that keeping your site fresh will help your sales figures.
Let’s say you sell shoes. A customer is on your site and after scrolling through, they add three pairs to their cart. However, a technical glitch causes the basket to empty. Frustrated, the customer leaves the site and chooses a competitor instead.
It may be that as you have added more products to your pages, things have become jumbled. So, it’s important to maintain a clear website, ensuring navigation is straightforward. It’s all about being clear and organized.
A secure, safe website allows customers to shop with confidence. They can trust that their credit card and other personal information is safe and, therefore, are more likely to make a purchase.
When you regularly maintain your eCommerce site, you ensure that visitors can easily get around and find what they’re looking for. If they arrive on your store with the intention of purchasing a specific product, they can get to it quickly. Pages load in a couple of seconds, so they’re not stuck waiting around. And they also have access to updated, relevant content that will keep them informed and drive them to make a purchase.
Google loves new and updated content! It shows them that you’re an expert in your industry and provide value for searchers. They also put a lot of value on site speed, user experience, and working links. Maintaining all of these aspects can boost your search engine rankings, leading to more site visits and more revenue.