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Website Redesigning

A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors. A great website redesign tends to boost revenue, lower bounce rates, and improve user experience (UX).

Redesigning Website Important

Reasons for redesigning a website vary, depending on the specific marketing goals of your business. The most common reasons are to rebrand your site, increase your traffic, generate more leads, and add functionality to improve the user experience. Your business goals will determine the scale of your website redesign.

  • Benchmark your current performance metrics.
  • Determine your website redesign goals.
  • Define your branding and messaging.
  • Protect your search engine optimized pages.
  • Take inventory of your high-performing assets.
  • Choose the right software.

Steps of the website redesign process

As we’ve already stated, revamping a website is an extensive project and has its own challenges. But our guide with best practices might help you with creating a high-level plan for a successful website redesign project.